GOOD NEWS: Everton Set to SECURE One of the Most Lucrative Stadium Naming Rights Deal at Bramley-Moore Dock….

Everton Set to Secure Lucrative Stadium Naming Rights Deal at Bramley-Moore Dock

Everton is poised to secure one of the biggest stadium naming rights deals in Europe for their new Bramley-Moore Dock stadium, according to football finance expert Dan Plumley. The Toffees are expected to move into their new ground next season.

A potential 10-year deal worth £200 million has been mooted, which would be among the highest figures seen in European football. However, Plumley suggests that performance-related clauses may be included, potentially reducing the value by half if Everton is relegated from the Premier League.

Plumley stated, “If it is £200 million over 10 years, if they can pull that off, it would be one of the highest figures we’ve seen even across some of the European markets… It is a very good figure if it gets to that point, but what I think you’ll probably see around the edges is that it will be structured around performance-related issues.”

The deal’s structure might include clauses that reduce the annual fee from £20 million to £10 million if Everton is relegated to the Championship. This approach would protect the naming rights partner’s investment.

While the identity of the naming rights partner remains unclear, automotive giants Toyota have been linked to the deal. Regardless of the partner, an agreement is expected to be reached before the start of the next Premier League season.

The lucrative naming rights deal would provide a significant financial boost to Everton, supporting the club’s growth and ambitions. With the new stadium and potential investment, Sean Dyche’s side is poised for an exciting future.

Soon-to-be owner Dan Friedkin’s involvement is also expected to bring new opportunities and resources to the club. The combination of the new stadium, financial investment, and potential partnerships positions Everton for long-term success.