West Ham United co-owner David Sullivan might be questioning his decision to appoint Julen Lopetegui as manager after a difficult start to the season. Despite being only a few months into his two-year contract, Lopetegui’s tenure has yet to inspire confidence among the club’s leadership or fans, who have been vocal about their dissatisfaction with recent performances. While Sullivan and the board continue to show support for Lopetegui, they have also made it clear that improvement is essential—and fast.
A Strained Start for Lopetegui
When Sullivan appointed Lopetegui over the summer, many saw the decision as cost-effective, especially with other high-profile candidates available, such as Ruben Amorim, Thomas Frank, or Marco Silva. However, the results have not met expectations. Frustration among fans is growing, with an atmosphere of discontent evident at the London Stadium. Critics argue that Lopetegui has struggled to find a clear playing style, leaving the team without a strong sense of identity—a point that has fueled calls for his dismissal.
A Delayed Decision Amid Tough Fixtures
As the international break approaches, some fans are urging Sullivan to make a managerial change before West Ham’s upcoming matches against Newcastle and Arsenal. These challenging fixtures are likely to test the Hammers, and the club would benefit from stability during this period, even if it means retaining Lopetegui temporarily. The idea of bringing in a new manager ahead of such difficult games could complicate an already tense situation and potentially worsen results.
Sullivan’s more strategic option might be to allow Lopetegui to manage through these high-stakes games. If the team continues to struggle, Sullivan can reassess the situation following the Arsenal match on November 30—a date that aligns with the opening of a relatively favorable run of fixtures. At that point, the Hammers will face Leicester, Wolves, Bournemouth, Brighton, and Southampton—teams where they have realistic chances to secure essential points.
The Potential for a “New Manager Bounce”
If Sullivan decides to part ways with Lopetegui after the Arsenal match, the timing could allow West Ham to benefit from the “new manager bounce” effect. This phenomenon, often observed when a fresh face steps into a managerial role, has helped many teams revitalize their form mid-season. Appointing a new manager in early December could give West Ham a morale boost just as they enter a period of more manageable matches, which could be crucial for their season ambitions.
Among the names floated as possible successors to Lopetegui are Graham Potter, Jose Mourinho, Maurizio Sarri, and Sergio Conceicao. Any of these high-caliber managers could bring the tactical insight and leadership that fans feel Lopetegui currently lacks. With a manager of this stature, Sullivan and the board might feel more optimistic about taking the team on a successful run through the upcoming fixtures. If they can manage a strong showing against these teams, there’s a genuine chance for West Ham to push toward a top-seven finish.
Building a Footballing Identity
At the heart of the frustration with Lopetegui’s leadership is a perceived lack of identity on the field. Supporters and analysts alike have noted that West Ham appears to lack a clear, cohesive strategy, leading to inconsistent performances. This stands in stark contrast to other Premier League teams with a strong sense of style and purpose—an essential factor for success in such a competitive league. With West Ham aiming to establish itself as a top-tier club, having a defined identity on the pitch is crucial, and this may require a change in management.
Sullivan’s Tough Call: Waiting Until November 30
David Sullivan faces a pivotal decision. By waiting until November 30, he can give Lopetegui one last opportunity to prove his worth, while preparing for the potential of a new manager if results remain unsatisfactory. The timing aligns perfectly with West Ham’s fixture list, allowing the club to make the most of the favorable matchups that follow. Should Lopetegui fail to meet the board’s expectations by then, Sullivan could act decisively, bringing in a manager who can instill a stronger identity and drive the team toward a successful 2024/25 season.