Sport nationFERRARI UNVEILS REVAMPED SPONSOR PORTFOLIO AHEAD OF 2025 F1 SEASON
Ferrari has revealed its updated sponsor portfolio for the 2025 Formula One season, with several new partnerships and renewals. The Italian team has confirmed that HP will continue as its title sponsor, while IBM has joined as a new partner to enhance fan engagement and data analytics.
In addition, Ferrari has announced a new sponsorship agreement with UniCredit, the Italian banking group. This partnership replaces Santander, which has ended its association with the team.
Ferrari’s sponsor portfolio has undergone significant changes, with the team parting ways with several long-standing partners, including Bell, Riva, Palantir, Santander, and Harman Automotive. Notably, Philip Morris, the U.S.-based tobacco company, has also ended its partnership with the Scuderia.
The revamped sponsor portfolio is a significant development for Ferrari, which is seeking to regain its competitive edge in the Formula One paddock. The team’s new partnerships are expected to provide a significant boost to its commercial operations and enhance its on-track performance.
IBM’s partnership with Ferrari is particularly noteworthy, given the company’s extensive experience in working with high-profile sports organizations. IBM has partnered with numerous iconic sporting events, including Wimbledon, the US Open, and the Masters Tournament.
For Ferrari, the partnership with IBM represents a significant opportunity to enhance its fan engagement and data analytics capabilities. The team will leverage IBM’s expertise to develop innovative digital solutions and provide fans with a more immersive experience.
Ferrari’s new sponsorship agreements are a testament to the team’s enduring appeal and its commitment to innovation and excellence. As the 2025 Formula One season gets underway, Ferrari will be looking to make a strong impression on the track, with its revamped sponsor portfolio providing a significant boost to its commercial and competitive operations.
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