BIG NEWS: FORMULA 1 AND LEADING LOTTERY OPERATOR BECOMES NEW PARTNERS

FORMULA ONE SECURES NEW PARTNERSHIP WITH LEADING LOTTERY OPERATOR ALLWYN

Formula One has announced a significant new partnership with Allwyn, a leading global lottery operator, in a multi-year deal. The agreement, which commences in 2025, marks an exciting development for both parties, as they seek to leverage each other’s vast global reach and audience.

The partnership brings together two organisations with a shared commitment to innovation, technology, and driving positive change in their respective communities. Formula One’s massive global following, which includes 1.7 billion viewers across the season, 750 million fans, and 96 million social media followers, will provide Allwyn with a unique platform to promote its brand and values.

“We are thrilled to welcome Allwyn as a new Official Partner,” said Stefano Domenicali, Formula One’s President and CEO. “Our collaboration reflects our shared commitment to innovation and celebrating community. This partnership also provides new opportunities for both our organisations to connect with broader audiences around the world. We look forward to working together to create unique experiences and drive positive change together.”

Allwyn, which operates in markets across the US and Europe, encompassing a population of 130 million adults, will utilise the partnership to promote its brand and values, while also highlighting the positive impact of its lottery operations on local communities.

Karel Komarek, Allwyn’s Board Chair and Founder, commented: “We have ambitious plans for Allwyn to continue on its successful path of international growth, and this is a significant milestone on that journey. This investment marks a major moment in Allwyn’s evolution, as we transform awareness of Allwyn on the global stage and underline the power of our lotteries to do good in the world.”

Robert Chvátal, Allwyn’s CEO, added: “Formula 1 is synonymous with excellence, high performance, and innovation – principles at the heart of Allwyn’s business. We’re excited to begin this official partnership with Formula 1 to engage the sport’s platform of a hugely passionate global fanbase and to champion positive community impact.”

The partnership is set to create new opportunities for both Formula One and Allwyn, as they seek to promote their respective brands and values to a broader global audience. With their shared commitment to innovation, technology, and driving positive change, this partnership is poised to deliver exciting experiences and outcomes for fans and communities around the world.