Leeds United is poised to receive a significant financial boost following the latest announcement from EFL headquarters. Despite missing out on promotion to the Premier League in the 2023-24 season, Leeds remains the most lucrative club in the Championship. In their previous second-tier campaign, Leeds generated £54.2m in revenue and are expected to report slightly higher earnings in their upcoming accounts for 2024-25.
The club’s commercial income is particularly impressive, surpassing the benchmark for a Championship club by a significant margin. In their last second-tier campaign, Leeds’ commercial income reached £48.2m, compared to £30m for the average Championship club. The success of their Amazon documentary series, Take Us Home: Leeds United, was a key driver of this income.
Now, Leeds is set to benefit from another documentary series, with the EFL inviting bids to produce and distribute a new program focusing on the pyramid. As the club with the largest global following in the EFL, Leeds is likely to feature prominently in the series. While the exact figures for the new documentary series have not been disclosed, CEO Angus Kinnear has confirmed that the production will attract new sponsors and generate additional revenue for the club.
Leeds’ commercial income is expected to remain high, even in the Championship, thanks to their record-breaking front-of-shirt deal with Red Bull. Football finance expert Kieran Maguire estimates that this partnership will be worth around £8m, potentially rising to £10m if Leeds wins promotion. The Red Bull relationship is also expected to open up additional commercial opportunities, including the possibility of a ‘Red Bull Cup’.
The article highlights Leeds United’s financial strength, despite missing out on promotion to the Premier League. The club’s commercial income is particularly impressive, and the new documentary series is expected to generate additional revenue. With their record-breaking deal with Red Bull, Leeds is well-positioned to maintain their financial stability and competitiveness in the Championship.