Celtic Gets a HUGE Deal Meant for Top-tier Club Like Bayern, Arsenal and the Likes as Celtic is NOW Seen as a BIG Club because….

Celtic FC Set for Significant Revenue Boost Thanks to Adidas Deal

Scottish Premiership champions Celtic FC are poised to receive a substantial revenue increase courtesy of their partnership with Adidas. Football finance expert Stefan Borson believes Celtic’s renewal of their Adidas deal in 2025 will mirror Newcastle United’s £30 million-per-season agreement.

Newcastle United recently switched from Castore to Adidas, a five-year deal that promises significant financial gains. Aston Villa has also joined the Adidas roster, alongside top-tier clubs like Manchester United, Arsenal, Bayern Munich, and Real Madrid.

Borson explained the dynamics of Celtic’s Adidas deal, saying, “I think what’s probably happening there is the deal they have done with Adidas is similar to the Newcastle deal, where Adidas design a whole range of products, Celtic have a high-quality product, but they have good prices that they are buying wholesale from Adidas.”

He added, “They will then put their own margin on them and sell them out into the market. I suspect that deal is working quite well. Celtic are quite an unusual club, where you can imagine that lots of that fashion product is being bought by a global market that’s not necessarily even a massive fan of Celtic but has an affiliation with Celtic generally.”

Borson emphasized Celtic’s unique position, stating, “They are not the top tier, which is Man United and Liverpool, but they are a very important club. That brings in significant revenue and profit.”

The Adidas deal is expected to bolster Celtic’s financial standing, with Borson concluding, “If you have got a deal with Adidas of this nature, you have got good distribution, good product and good buying prices, meaning these deals can be much more successful than some of the deals that you have done historically.”

This development comes as welcome news for Celtic fans, as the club continues to make strides in Scottish and European football.

Key Points:

• Celtic’s Adidas deal renewal in 2025 expected to mirror Newcastle United’s £30 million-per-season agreement
• Football finance expert Stefan Borson highlights Celtic’s unique global market appeal
• Adidas partnership promises significant revenue increase for Celtic FC
• Deal structured as supply and distribution agreement, allowing Celtic to purchase products at wholesale prices and sell with added margin