Sport nationEverton is poised to receive a significant financial boost following their recent takeover by The Friedkin Group. According to a report by The Times, the club is set to generate an additional £40m in revenue per season through a stadium naming rights deal for their new home at Bramley-Moore Dock.
The Friedkin Group, led by President Dan Friedkin, is in talks with potential partners to secure a lucrative naming rights deal. This could provide a substantial revenue increase for the club, which has been struggling with Premier League Sustainability Rules (PSR) concerns.
The report suggests that Everton’s new stadium, set to open in the summer, will provide ample opportunities for the club to increase revenue through food and beverage sales, as well as other matchday activities. Tottenham Hotspur’s success in this area has been cited as an example of how Everton can boost their revenue.
The Friedkin Group’s investment in Everton is expected to have a significant impact on the club’s finances. The new owners are reportedly planning to upgrade the club’s training facilities, with improvements potentially being approved for both the men’s and women’s training centers.
Everton’s new stadium is nearing completion, and the club has been handed control of the venue following safety tests. Test events will be held at the stadium, with a limited number of fans set to receive access to the first games played in the stadium. It is expected that either an Everton women’s or U21s game will be held in the new ground as a sneak peek for fans.
The financial boost provided by the stadium naming rights deal and increased revenue from matchday activities will be a welcome relief for Everton, who have been struggling with PSR concerns. The Friedkin Group’s investment in the club is expected to have a significant impact on Everton’s finances and their ability to compete in the Premier League.
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